Media Language and representation revision

Friday 13th May 2022

Media Representation: 

How the media portray events, issues, individuals and social groups.

- which different groups, individuals and or events are presented or shown in each set product?

- what positive or negative stereotypes are evident and why?

- what messages and values are communicated about different groups of people, individuals and/or events?

    - what conclusions can we make about these representations?

    - Which groups are mis-represented or under-represented?

- how are representations constructed as real?

Representations - Dominant group:

The dominant group hold the position of power within social institutions or owns the production of cultural products.

Many theorists argue they have these characteristics:

  • Middle-aged
  • Male
  • White
  • Middle-class
  • Capitalist
  • Christian
  • Heterosexual
  • Able-bodied
  • Western
  • University educated
Representations - Subordinate group:
Anyone not fitting into the characteristics would be classed as being from a subordinate group. Some individuals can fit into both the dominant and subordinate groups.

CAGEDS:
C- class
A- age
G- gender
E- ethnicity
D- disability
S- sexuality

The Big Issue

The big issue moved online due to Covid 19 after not selling any magazines due to businesses being closed and commuters being their main target audience. 

The images tend to link to those who appeal who have aspirations.

  • Look at target audiences in more detail.

Analyse the representations seen and use the information below the image. 

Simple covers, use every cover line. 

Link to things like class, age, gender, ethnicity and disability, to see whats being represented at what isn't. 

Look at dates on issues.

The big issue cover representation:

  • The image presents him looking powerful or in control, this can link to the idea of aspirations of having an aspirational audience. 
  • Poverty, power and fronting a TV phenomenon - links to a range of issues, the ideals of the big issue 



Wednesday 18th May 2022
Advertising
Social realism for charity adverts

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