News Theory
Monday 16th May 2022 Industries: Curran and Seaton: Media industries are capitalist and the owners control the media leading to a narrowing of opinions concluding that owners pursue profit. Hesmondhalgh: Production is owned and controlled by a few media conglomerates with companies rely on repetition to minimise risk and cover failure as risk is seen in loss of money. Livingstone and Lunt: Citizens are social, seek public or social benefits from the media and require regulation to promote public interest and consumers who seek private benefits from the media require regulation to protect them. Audience: Bandura: The media can influence people directly influencing their values judgements and conduct can be altered directly. Gerbner: Long term exposure to media forms cultivates standardised roles and behaviours with 'mean world syndrome' causing a mistrusting attitude towards others. Hall: media producers encode with a preferred meaning the dominant readings, nego...
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