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Showing posts from May, 2022

Webinar notes for paper 1

 News:  Question layouts: Question 1: 10 marker link 2 unseen covers/homepages to theory. Question 2: 15 marker Usually unseen comaprison using 2 sources, one being your set product - they can be online sources. Question 3: 10 marker Context or industry question. Question 4: 10 marker Choice of theory. The Guardian:  A broadsheet which sometimes can be called quality tabloid.  Brand identity of The Guardian - white font, blue background. Typical broadsheet conventions seen on The Guardian covers: high ratio of text to photography. significant central image - which normally relates to hard news. Normally an elaborated language code - links to the idea of the target audience being educated. Formal mode of address. Hard news = politics, economy, health, education Normally has stories linked to culture, arts, film in the masthead, so it's not just hard news. 

News Theory

  Monday 16th May 2022 Industries: Curran and Seaton: Media industries are capitalist and the owners control the media leading to a narrowing of opinions concluding that owners pursue profit. Hesmondhalgh: Production is owned and controlled by a few media conglomerates with companies rely on repetition to minimise risk and cover failure as risk is seen in loss of money.   Livingstone and Lunt: Citizens are social, seek public or social benefits from the media and require regulation to promote public interest and consumers who seek private benefits from the media require regulation to protect them. Audience: Bandura: The media can influence people directly influencing their values judgements and conduct can be altered directly. Gerbner: Long term exposure to media forms cultivates standardised roles and behaviours with 'mean world syndrome' causing a mistrusting attitude towards others.  Hall: media producers encode with a preferred meaning the dominant readings, nego...

Media industries and audiences revision

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Friday 20th May 2022 Minecraft: Radio 1 breakfast show   Wednesday 25th May 2022

News revision

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Monday 9th May 2022 News: exam format L/O: to understand the exam format for the news unit. Question 1 - Analyse 2 sources in terms of either media language or representation. The sources will be from a tabloid and the quality press with only 1 being a set product. May ask you to use a specific concept or theory. Will need to reference the sources in detail, using accurate terminology. 10 marks = 17 minutes Van Zoonen: women are objects, performance of gender roles, what we do rather than what we are (dependent on cultural/historical context) Patriarchy = male dominated society Question 2 - show your understanding of the news industry through analysis, as well as asking you to make judgements and draw conclusions. same sources as question 1. bullet points to show you want to include. need to show a developed line of reasoning, supporting your ideas with detailed reference to the source. 15 marks = 25 minutes. state expectations of tabloid and broadsheet new hybrid - celebrity culture s...

Media Language and representation revision

Friday 13th May 2022 Media Representation:  How the media portray events, issues, individuals and social groups. - which different groups, individuals and or events are presented or shown in each set product? - what positive or negative stereotypes are evident and why? - what messages and values are communicated about different groups of people, individuals and/or events?     - what conclusions can we make about these representations?     - Which groups are mis-represented or under-represented? - how are representations constructed as real? Representations - Dominant group: The dominant group hold the position of power within social institutions or owns the production of cultural products. Many theorists argue they have these characteristics: Middle-aged Male White Middle-class Capitalist Christian Heterosexual Able-bodied Western University educated Representations - Subordinate group: Anyone not fitting into the characteristics would be classed as being from a...